About MakeupShop.ro
MakeupShop.ro is a family-owned business that has been active in the Romanian cosmetics market since 2010. We have built the company step by step, with a practical mindset, a strong focus on results, long-term relationships, and genuine respect for customers, partners, and our team. Today, we operate across several levels of the beauty market, which gives us a broad and realistic understanding of how the industry truly works.
Who we are
MakeupShop.ro is more than an online store. We are a company with hands-on experience in multiple areas of the cosmetics industry: distribution, offline retail, online retail, and in-house brand development. We work both in direct-to-consumer retail and in commercial partnerships and distribution, which helps us make decisions based on real market experience rather than theory alone.
We are present in brick-and-mortar retail through physical stores, we operate online through MakeupShop.ro, and we are active in distribution by working with relevant brands and products for the local market. At the same time, we develop and produce our own brand, Boysenberries, which gives us the perspective of a product creator as well, not just a retailer.
What we do
- We distribute products and brands in the cosmetics industry.
- We operate offline retail through physical stores.
- We operate online retail through MakeupShop.ro.
- We develop and produce our own brand, Boysenberries.
- We create relevant customer experiences both in-store and online.
What makes us different
Because we are active across several areas of the market, we understand the beauty business as a connected system. We see the product, the brand, the customer, the shelf, the campaign, the price, the content, and the commercial result as part of the same equation. For us, beauty is not only about good products; it is also about experience, trust, consistency, and the ability to deliver real value.
This positioning allows us to move faster, stay closer to the market, and build projects, campaigns, and business relationships in a more practical and grounded way.
Our values
- Responsibility – we take ownership of what we do and follow through on results.
- Respect – we treat customers, colleagues, partners, and quality work with seriousness and care.
- Quality – we aim to deliver products, experiences, and processes that truly meet a high standard.
- Initiative – we value people who see what needs to be done and act on it.
- Collaboration – we believe in clear communication, mutual support, and shared goals.
- Continuous growth – the market changes, and we choose to keep learning and adapting.
Our employer proposition
At MakeupShop.ro, people do not work inside a business that sees the market from only one angle. They work inside a company that touches multiple layers of the industry and where the impact of their work can be seen clearly. Here, you can better understand how a brand is built, how a product is sold, how a channel grows, and how ideas turn into real execution.
We are looking for people who are engaged, smart, pragmatic, and growth-oriented. We offer an environment where initiative matters, where you can take real responsibility, and where you can grow together with a Romanian business built for the long term.